Good headline for dating ad

And look for our full Best Ads of 2017 package coming in December.

State Street Global Advisors, “Fearless Girl” Agency: Mc Cann New York Far and away the most breakthrough ad of the year, Mc Cann’s statue on Wall Street was an overnight sensation, a potent symbol of female power in business, and a brilliant use of one of the world’s oldest mediums to deliver a message that couldn’t have been fresher.

In this example, you are asked to imagine your life in a certain way — to pretend what it would be like to live your dream, whatever that dream might be.

Then the copywriter paints a picture of achieving that ideal life through your product.

In bad copy, one (or both) of these elements are missing. Read on, in the next few minutes we’ll explore ten examples of good copy living (and selling) out in the wild … It will give a prospect the information she needs to make an informed decision about the product. We like hearing about people — especially interesting people.

The most basic approach to writing effective copy is to simply introduce the product without gimmick or style. People who’ve suffered challenges we can relate to, and can tell us how they overcame those challenges.

Scientific advertising allows you to develop an idea, and then test that idea.

It’s how you know if your content marketing is working. That copy isn’t going to win any literary awards, but it will get the job done.

Writing effective copy is also a science, because it exists in the world of tests, trial and failure, improvement, breakthroughs, education and predictability.

Ikea, “How to Identify an Original Ikea Frakta Bag” Agency: Acne French fashion house Balenciaga created a fancy leather bag, retailing for ,145, that looked strikingly like Ikea’s famous 99-cent blue tote.

That was too much for Ikea, which playfully responded with social posts and a print ad telling consumers how to tell the difference between them.

Better to anticipate those questions, and answer them in the copy.

But when you’re following the basic rules of content marketing that works, remember that you don’t have to present all the facts and benefits up front.

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Often the sheer passion for what you’re trying to promote breathes off the page.

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